The Effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness towards Interest in Using E-Money (Gopay) |

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The Effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness towards Interest in Using E-Money (Gopay)

Jati Handayani - Nama Orang; Moh. Muslikh - Nama Orang; Liszette Alya Talitha - Nama Orang;

This research aims to identify the effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously or partially towards Interest in Using E-Money (Gopay) (Case Study on state university students in Tembalang Village). The number of samples consist of state university students in Tembalang Village who has and used E-Money (Gopay) by using purposive sampling technique. The data analysis model used is Multiple Linear Regression Analysis. While the hypothesis test used data analysis technique namely the F test, t Test, and the Coefficient of Determination Test (Adjusted R2). Based on the results of the F test, it was found that the variables of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously had a significant effect towards Interest in Using E-Money (Gopay). Based on the results of the t test, the Perceptions Ease of Use and Security variables partially has a significant effect Towards Interest in Using E-Money (Gopay), while the Perceptions of Usefulness and Promotion Attractiveness variables partially has no significant effect towards Interest in Using E-Money (Gopay). Based on the results of the Coefficient of Determination Test (Adjusted R2), it shows that Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness contributed 53,8% of the effect towards Interest in Using E-Money (Gopay), while the rest (100% - 53.8% =46.2%) is influenced by other reasons outside the model.

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Informasi Detail

Judul Seri: -
No. Panggil: KP 032 LIS e 2022
Penerbit: Semarang : Politeknik Negeri Semarang., 2022
Deskripsi Fisik: xvii, 82 hlm.: ill., 30 cm.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: PERSEPSI KEMUDAHAN PENGGUNAAN
DAYA TARIK PROMOSI
PERSEPSI MANFAAT
persepsi keamanan
MINAT PENGGUNAAN
Info Detail Spesifik: -
Pernyataan Tanggungjawab: LISZETTE Alya Talitha

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