The Effect of Product Quality, Service, and Price Towards Customer Satisfaction at PT Bank Tabungan Negara (Persero), Tbk Salatiga Sub Branch Office |

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The Effect of Product Quality, Service, and Price Towards Customer Satisfaction at PT Bank Tabungan Negara (Persero), Tbk Salatiga Sub Branch Office

Aris Sunindyo - Nama Orang; Moh. Muslikh - Nama Orang; Valentina Diah Ayu Permata Sari - Nama Orang;

This research aims to find out the Effect of Product Quality, Service, and Price Towards Customer Satisfaction at PT Bank Tabungan Negara (Persero), Tbk Salatiga Sub Branch Office both partially and simultaneously. This research used primary data which is obtained from questionnaires with 100 respondents. The analytical model used is Multiple Linear Regression Analysis using SPSS Statistic V26. This results in this research show that Product Quality, Service, and Price both partially and simultaneously have significant effect towards customer satisfaction. The result of Coefficient Determination obtained that Adjusted R Square of 0.676. it is shows that the variables of product quality, service, and price contribute to the effect of customer satisfaction by 67.6%. While the remaining 32.4% is influenced by other variables not examined in this research.

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Informasi Detail

Judul Seri: -
No. Panggil: KP 039 VAL e 2022
Penerbit: Semarang : Politeknik Negeri Semarang., 2022
Deskripsi Fisik: xv, 77 hlm. ; 30 cm.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: KUALITAS PRODUK
LAYANAN
KEPUASAN NASABAH
HARGA
Info Detail Spesifik: -
Pernyataan Tanggungjawab: VALENTINA Diah Ayu Permata Sari

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