TA DIGITAL

The Effect of Product, Price, and Promotion Towards Saving Decision at PT Bank Rakyat Indonesia (Persero), Tbk (Study at Bank Rakyat Indonesia Customer in the Salatiga Region) = The Effect of Product, Price, and Promotion Towards Saving Decision at PT Bank Rakyat Indonesia (Persero), Tbk (Study at Bank Rakyat Indonesia Customer in the Salatiga Region)

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This research aims to find out the effect of product, price, and promotion towards saving decision (study at Bank Rakyat Indonesia customer in the Salatiga region) either simultaneously or partially.
The population in this research were all customers at PT Bank Rakyat Indonesia (Persero) Tbk in the Salatiga region. The sampling technique used non-probability sampling technique, as many as 100 respondents. The data used in this research are primary data obtained through distributing questionnaires. The data analysis model uses the Multiple Linear Regression Analysis. While the data analysis technique uses the Statistical Test F, the Determination Coefficient Test (R2), and the Statistical Test t.
The results of the analysis and discussion show that the product, price, and promotion variables simultaneously have a significant effect towards saving decision at PT Bank Rakyat Indonesia (Persero), Tbk in the Salatiga region. Partially, the product, price, and promotion variables each have a significant effect towards saving decision at PT Bank Rakyat Indonesia (Persero), Tbk in the Salatiga region.

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Fulltext

Informasi Detail

Judul Seri

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No. Panggil

KP 044 2023

Penerbit

Semarang : Politeknik Negeri Semarang., 2023

Deskripsi Fisik

xviii, 77 hal.; ilus, 30 cm

Bahasa

English

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

PRODUCT
PROMOTION
PRICE
SAVING DECISION

Info Detail Spesifik

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Pernyataan Tanggungjawab

Anggi Natalinda Simanjuntak

Versi lain/terkait

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