TA DIGITAL

The Effect of Adaptability, Innovation, and Financial Literacy on The Sustainability of MSMEs in The City of Semarang = Pengaruh Adaptabilitas, Inovasi, dan Literasi Keuangan Terhadap Keberlangsungan UMKM di Kota Semarang

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This research aims at analyzing the effect of adaptability, innovation, and financial literacy on the sustainability of MSMEs in The City of Semarang simultaneously and partially.

The data analysis model used in this research is the Multiple Linear Regression Analysis Method, while the analysis technique uses the F Statistical Test, the t Statistical Test, and the Coefficient of Determination (R2). The data used in this research are primary data obtained through distributing questionnaires. The sampling technique used purposive sampling with 100 respondents.

The results of this research show that variables of adaptability, innovation, and financial literacy simultaneously have a significant effect on the sustainability of MSMEs. The results of the research partially show that innovation and financial literacy have a significant effect on the sustainability of MSMEs, but adaptability has a not significant effect on the sustainability of MSMEs.

Keywords: Adaptability, Innovation, Financial Literacy, Sustainability of MSMEs

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Fulltext

Informasi Detail

Judul Seri

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No. Panggil

AK 0146 2024

Penerbit

Semarang : Politeknik Negeri Semarang., 2024

Deskripsi Fisik

xviii,63 hal: ilus; 30 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

AKUNTANSI

Info Detail Spesifik

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Pernyataan Tanggungjawab

VIVIAN GALUH ANINDHITA

Versi lain/terkait

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