TA DIGITAL
The Effect of Financial Influencer, Parasocial Relationship, and FOMO on Generation Z's Decision to Use The Seabank Application = The Effect of Financial Influencer, Parasocial Relationship, and FOMO on Generation Z's Decision to Use The Seabank Application
This study aims to analyze the simultaneous and partial effects of Financial Influencer, Parasocial Relationship, and Fear of Missing Out (FOMO) on Generation Z's decision to use the SeaBank application. Data were collected via questionnaires from 200 Generation Z respondents who use the SeaBank application, selected using a purposive sampling technique. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, utilizing the Coefficient of Determination (R²) and hypothesis testing through bootstrapping. The results indicate that, simultaneously, Financial Influencer, Parasocial Relationship, and FOMO have a positive and significant effect on usage decision, explaining 50.4% of its variance. Partially, all three variables — Financial Influencer, Parasocial Relationship, and FOMO — have a positive and significant effect on usage decision, with Parasocial Relationship being the most dominant factor.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah