TA DIGITAL
Pengaruh Pendidikan Keuangan Keluarga, Sosialisasi Teman Sebaya, dan Literasi Keuangan Digital Terhadap Keputusan Investasi Cryptocurrency = The Effect of Family Financial Education, Peer Socialization, and Digital Financial Literacy on Cryptocurrency Investment Decision
This study aims to analyse the influence of family financial education, peer socialization, and digital financial literacy on cryptocurrency investment decision among the public in Indonesia. The data used in this study are primary data collected through a Google Form questionnaire distributed to the public in Indonesia. Sample selection used a purposive sampling technique with the criteria of residing in Indonesia, being at least 17 years old, and having invested or currently investing in cryptocurrency assets, yielding a total sample of 221 respondents. The methods applied include outer model testing, inner model testing, Partial Least Squares Structural Equation Modelling (SEM-PLS) analysis, and hypothesis testing through path coefficients. The results of the analysis and discussion show that, partially, family financial education has a positive and significant effect on cryptocurrency investment decision. Digital financial literacy partially has a positive and significant effect on cryptocurrency investment decision and is even the most dominant variable compared to the other two. Peer socialization partially has a positive but not significant effect on cryptocurrency investment decision. Overall, the three independent variables are able to explain 44.4% of the variance in cryptocurrency investment decision among the public in Indonesia (Adjusted R² = 0.444).
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