SKRIPSI DIGITAL
The Influence of Anchoring Bias and Herding Behavior on Stock Investment Decisions With Risk Perception as an Intervening Variable among Gen Z Digital Retail Investors in Central Java = The Influence of Anchoring Bias and Herding Behavior on Stock Investment Decisions With Risk Perception as an Intervening Variable among Gen Z Digital Retail Investors in Central Java
Advances in digital technology have boosted public access to stock investments and fuelled the rise of Indonesia's retail investor base, particularly among Gen Z. This background can increased engagement has not been accompanied by rational investing decision making, since young investors are still susceptible to behavioural biases such as anchoring and herding. This study aims to analyze the influence of anchoring bias and herding behavior on stock investment decisions with risk perception as an intervening variable among Gen Z digital retail investors in Central Java. This study employs a quantitative design. Data were collected by questionnaire and analyzed using SmartPLS 4. The sampling technique used purposive sampling, with a sample size of 450 respondents. Instrument validation was analyzed using the outer model test and hypothesis testing was conducted using the inner model test. The results show that anchoring bias and herding behavior have a positive significant effect on stock investment decisions but a significant negative effect on risk perception. Risk perception has a significant negative effect on stock investment decisions. Risk perception was found to mediate the effects of anchoring bias and herding behavior on stock investment decisions.
Keyword: Anchoring Bias, Herding Behavior, Risk Perception, and Stock Investment Decisions
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah