SKRIPSI DIGITAL
Analisi Pengaruh Perilaku, Religiusitas & Lokasi Terhdap Minat Menabung Masyarakat Bali Di Bank Syariah = Determinants Of Saving Intention in Islamic Banking: Evidence from the Balinese Community
This study aims to analyze the effects of behavior, religiosity, and location on the saving intention of the Balinese community in Islamic banks. The background of this study is based on the continued development of Islamic banking in Indonesia, while the intention of the Balinese community to use Islamic banking services is still influenced by various internal and external factors. This study employs a quantitative approach using a survey method. The population consists of Balinese people who are aware of or have heard about Islamic banks, with purposive sampling used as the sampling technique. A total of 200 respondents were included in the study. The data were analyzed using multiple linear regression with the assistance of SPSS.
The results show that, simultaneously, behavior, religiosity, and location have a positive and significant effect on the saving intention of the Balinese community in Islamic banks (F = 162.068; Sig. = 0.000). Partially, behavior has a positive and significant effect on saving intention (β = 0.444; t = 13.122; Sig. = 0.000), religiosity has a positive and significant effect (β = 0.268; t = 9.290; Sig. = 0.000), and location also has a positive and significant effect (β = 0.076; t = 2.044; Sig. = 0.042). The Adjusted R Square value of 0.708 indicates that 70.8% of the variation in saving intention can be explained by the three variables, while the remaining 29.2% is influenced by other factors outside the research model. These findings indicate that improving sound financial behavior, strengthening religiosity, and providing convenient access to Islamic banks can increase the saving intention of the Balinese community in Islamic banks.
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