SKRIPSI DIGITAL
Analysis of the Effect of Financial Literacy, Product Knowledge, Social Media Advertising, Institutional Trust, and Ease of Access on the Public's Intention to Invest in E-Mas at Bank Syariah Indonesia (Case Studies on the Z Generation and Millennial Generation)" = Analysis of the Effect of Financial Literacy, Product Knowledge, Social Media Advertising, Institutional Trust, and Ease of Access on the Public's Intention to Invest in E-Mas at Bank Syariah Indonesia (Case Studies on the Z Generation and Millennial Generation)"
This study aims to analyze the significance of the influence of financial literacy, product knowledge, social media advertising, institutional trust, and ease of access on people's intention to invest in e-mas at Bank Syariah Indonesia (BSI) simultaneously and partially.
The population in this study was Indonesians who are customers of BSI. The sampling technique used was non-probability sampling in the form of purposive sampling with 290 respondents. The data used in this study are primary data obtained through a questionnaire. The data analysis model uses a Multiple Linear Regression Analysis Model. Meanwhile, the data analysis technique employs the F-statistical test, coefficient of determination (R²), and t-statistical test, all of which are processed using the SPSS 26.00 program.
The results of the analysis and discussion show that financial literacy, product knowledge, social media advertising, institutional trust, and ease of access simultaneously have a significant effect on public intention in investing in e-mas at Bank Syariah Indonesia (BSI). Financial literacy, social media advertising, institutional trust, and ease of access partially have a positive and significant effect on public intention in investing in e-mas at Indonesian Islamic banks (BSI). Meanwhile, product knowledge has a positive but insignificant impact on public intention in investing in e-mas at Bank Syariah Indonesia (BSI).
Keywords: Intention to Investment, Financial Literacy, Product Knowledge, Social Media Advertising, Institutional Trust, Ease of Access
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah