SKRIPSI DIGITAL
Analisis Pengaruh Pengetahuan Produk, Digital Marketing, Word of Mouth, Brand Image, dan Kepercayaan terhadap Keputusan Menabung Generasi Z di Bank Syariah Indonesia (BSI) = Analysis of the Effect of Product Knowledge, Digital Marketing, Word of Mouth, Brand Image, and Trust on Generation Z's Decision to Save at Bank Syariah Indonesia (BSI)
ABSTRACT
The study aims to analyze the significance of the effect of Product Knowledge, Digital Marketing, Word of Mouth, Brand Image, and Trust on Generation Z Decision to Save at Bank Syariah Indonesia, both simultaneously and partially.
The population in this study was the entire Generation Z in Indonesia. The sampling technique used purposive sampling and the sample consisted of 100 respondents. The analysis model used in this study is a multiple regression analysis model, while the analysis techniques used simultaneous significance testing (F-test), coefficient of determination testing (R2), and partial significance testing (t-test) processed with the SPSS 26 program.
The results of hypothesis testing and discussion show that Product Knowledge, Digital Marketing, Word of Mouth, Brand Image, and Trust simultaneously have a significant effect on the Saving Decision. Furthermore Product Knowledge has a significant effect on the Saving Decision, Digital Marketing has a significant effect on the Saving Decision, Word of Mouth has a significant effect on the Saving Decision, Brand Image has a significant effect on the Saving Decision and Trust partially has a significant effect on the Saving Decision of Generation Z at Bank Syariah Indonesia.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah