SKRIPSI DIGITAL
Analisis Strategi Pengembangan Bisnis UMKM Makanan Kekinian Menggunakan Metode SWOT dan QSPM di Kecamatan Suruh Kabupaten Semarang = Analysis Of Business Development Strategies For Contemporary Food MSMEs Using The SWOT And QSPM Methods In Suruh District Semarang Regency
Contemporary food MSMEs in Suruh District, Semarang Regency, have significant market potential, but their business development has not been optimal due to the absence of a targeted business strategy. This research aims to analyze and formulate the right business development
strategy for contemporary food MSMEs. The research uses a descriptive method with a qualitative approach through observation, interviews, and questionnaires, with purposive sampling techniques on six MSMEs. Data analysis was carried out using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE), Internal-External Matrix (IE), SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results showed that the weighted score of the IFE Matrix was 3.177, and the EFE Matrix was 3.615. Based on the IE Matrix, the position of MSMEs is in quadrant I (grow and build), which indicates the implementation of market penetration strategies, market development, and product development. Based on the SWOT Matrix, there are 6 alternative
strategies. The priority of alternative strategies according to QSPM calculations that are appropriate for Contemporary Food MSMEs in Suruh District, namely maintaining product flavor consistency to retain customers amid rapid changes in consumer tastes, with a TAS of 6,318.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah