SKRIPSI DIGITAL
Pengaruh Kualitas Layanan Logistik dan Kewajaran Harga terhadap Minat Pembelian Pelanggan Pengguna Jasa EMKL PT Jasco Logistics Semarang = The Effect of Logistics Service Quality and Price Fairness on Customers’ Purchase Intention of EMKL Services at PT Jasco Logistics Semarang
PT Jasco Logistics Semarang operates in an increasingly competitive logistics
industry, making it essential to enhance customers' purchase intention through high logistics service quality and fair pricing. This study aims to examine the effect of Logistics Service Quality (X1) and Price Fairness (X2) on Purchase Intention (Y) among customers using EMKL services at PT Jasco Logistics Semarang. A quantitative approach was employed to analyze the relationships among the variables. A total of 54 respondents were selected using a purposive sampling technique based on predetermined criteria. This study is confirmatory in nature, focusing on the influence of the independent variables, namely Logistics Service Quality and Price Fairness, on the dependent variable, Purchase Intention. Data were analyzed using multiple linear regression analysis with the assistance of SPSS version 26. The research procedure included validity testing, reliability testing, classical assumption tests consisting of
normality, multicollinearity, heteroscedasticity, and linearity tests, followed by hypothesis testing. The results indicate that the research instrument was valid and reliable and satisfied the classical assumption tests. The two proposed hypotheses were
accepted, indicating that Logistics Service Quality and Price Fairness have a positive and significant effect on Purchase Intention. The resulting regression equation is Y = 1,209 + 0,345X1 + 0,247X2. This study applies deductive reasoning based on the Service Dominance Logic Theory (S-D Logic).
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Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah