SKRIPSI DIGITAL
Pengaruh Kualitas Layanan dan Reputasi Perusahaan terhadap Loyalitas Pelanggan pada Jasa Logistik PT Jasco Logistics Semarang = The Influence of Service Quality and Corporate Reputation on Customer Loyalty in Logistics Services at PT Jasco Logistics Semarang
This study investigates the specific magnitude to which service quality and corporate reputation determine customer loyalty at PT Jasco Logistics Semarang. The quantitative framework engaged 54 customers as active respondents chosen via a selective purposive sampling procedure. Formulated questionnaires incorporating a four-point Likert scale supported the data accumulation process before the Statistical Package for the Social Sciences (SPSS) finalized the core data analysis. The systematic analytical phases integrated validity and reliability metrics, classical assumption diagnostics, multiple linear regression evaluation, partial significance verification (t-test), simultaneous significance appraisal (F-test), and coefficient of determination measurement.
The statistical outputs confirm that service quality triggers a positive and highly significant impact on customer loyalty. Corporate reputation similarly reflects a positive and meaningful contribution to customer loyalty. Concurrently, the integration of service quality and corporate reputation establishes a substantial joint influence on customer loyalty. Furthermore, the coefficient of determination demonstrates that both explanatory variables account for 56.5% of the variance in customer loyalty, whereas external parameters outside the baseline model dictate the remaining 43.5%.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah