SKRIPSI DIGITAL
Implementasi Digital Marketing Instagram pada PT BROMINDO MEKAR MITRA = Implementation of Instagram Digital Marketing at PT BROMINDO MEKAR MITRA
The development of digital technology has transformed marketing patterns and consumer behavior from conventional methods toward digital-based marketing. This shift has driven businesses to adopt digital marketing in order to expand market reach, build closer relationships with consumers, and align marketing activities with the needs of consumers who are increasingly active on social media. PT Bromindo Mekar Mitra, a company engaged in the distribution of fire safety equipment as well as planning, contracting, and maintenance services for fire protection systems (including fire hydrants, fire alarms, and fire suppression systems), has begun utilizing Instagram as a digital marketing platform to support its promotional activities and communication with consumers. This discussion aims to examine the implementation of digital marketing through the Instagram platform at PT Bromindo Mekar Mitra. A qualitative descriptive approach was used, with data collected through interviews, observation, and documentation, while the analysis was carried out through data reduction, data presentation, and conclusion drawing and verification. The results show that the use of Instagram has been able to expand promotional reach and increase interaction between the company and its audience without replacing the conventional marketing activities that have been ongoing. However, implementation still faces challenges, including limited human resources for content management, inconsistency in posting schedules, changes in the platform's algorithm, fluctuating follower engagement, and the underutilization of Instagram's full range of features. The company has carried out optimization efforts through more scheduled content planning, improved visual quality and captions, use of Reels and hashtag features, more responsive engagement with customer comments and messages, and periodic performance evaluation through Instagram Insights. Overall, the implementation of digital marketing through Instagram has had a positive impact on increasing brand awareness and consumer engagement for PT Bromindo Mekar Mitra, and it needs to be continuously developed so that its contribution to the company's marketing becomes increasingly optimal.
Tidak tersedia versi lain
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah