TA DIGITAL
SMOODING (Smoothies dengan Pudding Regal) oleh Sedot Bertiga = SMOODING (Smoothies with Pudding Regal) by Sedot Bertiga
ABSTRACT
Title: SMOODING (Smoothies with Pudding Regal) by Sedot Bertiga
As time change, more and more people are turning entrepreneurship on their own.
Starting a business has become one way to cope with the shortage of available jobs.
One sector that has been growing fast lately is the food and beverage (F&B)
industry. SMOODING combines smoothies and pudding into a single product that
offers the freshness of a drink and the indulgence of a dessert at the same time.
Before launching, SMOODING built out a business concept using a business model
canvas as one of its planning tools. The main goals are to generate profit, gain
hand-on experience in growing a business, and better understand the market in
order to develop product that actually fit what consumers want. SMOODING
currently offers three products: strawberry smoothies with regal pudding and
mango smoothies with regal pudding, both available in Regular and Large cup
sizes, along with jelly balls with cheese custard. The main ingredients include fresh
fruit, fresh milk, pudding regal biscuits, and cheese. SMOODING sells its product
through pre-order, car free day events, and bazaar booths. Its main strength lies in
using quality ingredients while keeping prices affordable, though one weakness is
that the product is fairly easy for competitors to copy. In the future, SMOODING
plans to explore new fruit variants for its smoothies, combined with regal pudding
as a topping.
Keywords: Business, Dessert, Drink, Smoothies
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