Analisis pengaruh kualitas produk dan harga terhdap keputusan pembelian toyota agya pada PT Nasmoco Pemuda Semarang |

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Analisis pengaruh kualitas produk dan harga terhdap keputusan pembelian toyota agya pada PT Nasmoco Pemuda Semarang

Anthea Galih Febriana - Nama Orang;

The primary purpose of this final project is to identify the effect of product quality and price on purchase decision Toyota Agya on PT Nasmoco Pemuda Semarang. The sample used in this research is 80 respondents in PT Nasmoco Pemuda Semarang and sample was selected based on non probability sampling. The statistical analysis used was multiple linear regression method, test reliability, test validity, F test, and t test. The result of the analysis is the products quality and price simultaneously and partially had a positive influence on purchase decision. The regression analysis shows Y = 9,453 + 0,259X1 + 0,519X2. Price was the most dominant variable for purchasing decision.

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Informasi Detail

Judul Seri: -
No. Panggil: MP 013 ANT 2014
Penerbit: Semarang : Politeknik Negeri Semarang., 2014
Deskripsi Fisik: xiv, 91 hal: ilu; 30 cm
Bahasa: Indonesia
ISBN/ISSN: MP013/14
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: KUALITAS PRODUK
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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