TA DIGITAL

Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office

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Service is a fufilling process through the other people activities directly. The service’s activities have an important roles to fufill the costumer’s needs. The purpose of this report is to analyze the influence of service quality to customer loyalty at PT Asuransi Jiwasraya (Persero) Semarang Timur Branch office. The data were procssed by linear regression. It was done to analyze the influence of independent variable to depentdent variable.
Regression analysis was used to analyze whether there are any influence of service to customer loyalty . The value of linear regresion was calculated by statisical program social scienc (SPSS.11.5 for windows). The result of coefficient determination showed that the service insurance didn’t influence significantly to customer loyalty. It is recommend that PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office Should improve service quality.

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Fulltext

Informasi Detail

Judul Seri

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No. Panggil

AN 120 AND 2010

Penerbit

Semarang : Politeknik Negeri Semarang., 2010

Deskripsi Fisik

xv; 89 Hal; 30 Cm

Bahasa

Indonesia

ISBN/ISSN

AN120/10

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PERILAKU KONSUMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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