TA DIGITAL

Analisis Hubungan Lokasi, Layout, Display Toko Dengan Minat Beli Konsumen Pada Pasaraya Sri Ratu Pemuda Semarang

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Pasaraya Sri Ratu Pemuda Semarang is a retailer company. It sells the products to the customer directly. To make them interested in the product Pasaraya Sri Ratu Pemuda Semarang gives some facilities such as location, layout and display.
The objective of this research is to analyze the correlation between location, layout and display to customers buying interest and to identify the correlation degrees of location, layout and display to customers buying interest.
The methods of collecting data are observation, interview, questionnaires and literature review. The data were collected from 100 respondents. The methods of writing in this research are descriptive and expotition methods. The data are analyzed using chi-square formula and coefficient contingency.
The result of analysis using chi-square formula shows that correlation of location and buying interest is 11.947 which is higher than that of table that is 11.143, the correlation between layout and buying interest is 13.150 higher than that table 11.143 and the correlation of display and buying interest is 21.965 higher than that table 11.143. It is concluded that there are correlation between location, layout and display which are higher than shown in the table. It is known that display has the highest correlation to customers buying interest, the correlation is strong enough.
And than followed by layout in the second position and in the last is location.

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Fulltext

Informasi Detail

Judul Seri

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No. Panggil

AN 064 ZUL 2010

Penerbit

Semarang : Politeknik Negeri Semarang., 2010

Deskripsi Fisik

xv; 90 Hal; 30 Cm

Bahasa

Indonesia

ISBN/ISSN

AN064/10

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PERILAKU KONSUMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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