Analisis brand awareness, brand association, perceived quality, dan brand loy…

The purposes of this study were to know consumer profiles and to know influence of brand awareness, brand association, perceived quality, and brand loyalty of the decision to use the services provided by Patra Semarang Convention Hotel. The methods of this study were questionnaire and interview. The method of analysis was regression. The result of regression analysis was Y = -0.327 + 0.280X1…