Analisis Pengaruh Iklan, Promosi Penjualan, dan Publisitas terhadap Keputusan…

The purpose of final project was to find out how big the influence ofadvertising, sales promotion, and publicity on purchasing decision pertamax product consumers in Semarang. This research used Slovin method sampling with the respondents was 97 pertamax counsumers. The analysis techniques used analysis and multiple regression analysis. SPSS (Statistical Package for Social Science) version 2…