Analisis Ekuitas Merek Sosro Studi Kasus di Wilayah Semarang Selatan

The phenomenon of competition in the era of globalization will increasingly direct the Indonesian economic system that sets the market mechanism marketers to continuously develop and capture market share. The purpose of this final project report is to identify Sosro brand awareness, the brand association, the perceived quality, and brand loyalty Sosro product. In this study, the type of statis…