ABSTRACT This research aims at analyzing the significance of the influence of social media marketing, brand image, and mobile banking services on customer loyalty at PT Bank Rakyat Indonesia in Kendal, both simultaneously and partially. The population in this research were Kendal’s citizens who were savings customers at PT Bank Rakyat Indonesia, using purposive sampling technique obtained a…
This study aims at determining the assessment and development in terms of profitability factors at PT Bank Nationalnobu Tbk for the period of 2018-2022. The type of research used is descriptive research with quantitative data approach. The data used in this study is secondary data obtained from the Financial Statements of PT Bank Nationalnobu Tbk for the period of 2018-2022. The analysis techni…
This research aims to know the effect of financial literacy, financial behaviour, and fundamental analysis on stock investment decisions in Indonesia Stock Exchange (Study on the students in Semarang Area). This research design was causal quantitative research. The population in this research were all students who invest in stocks in Semarang. The data used in this study are primary dat…
Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Pelayanan, Harga, Promosi, dan Kepercayaan terhadap Minat Menabung Nasabah pada PT Bank Jateng (Studi kasus Masyarakat wilayah Semarang). Populasi dalam penelitian ini adalah seluruh nasabah produk tabungan PT Bank Jateng di wilayah Semarang. Teknik pengambilan sampel menggunakan purposive random sampling, sebanyak 100 responden. Dat…
This research aims to determine the significance of the effect of Perceived Usefulnesss, Perceived Ease of Use, and Perceived Trust on Interest in using the ShopeePay Digital Wallet among Semarang Students. The population in this research were students who are active and passive ShopeePay users in Semarang City. The data used in this research are primary data obtained through distributing ques…