Analisis pengaruh brand image dan kualitas produk terhadap keputusan pembelia…

The rapid economic growth makes company has inovation for their products especially in communication technology so does the celluler card like Simpati from Telkomsel Company. The purpose of this study was to analyze the influence of brand image dan product quality on customers’ decision making on buying simpati celluler card. This research used a non probability sampling, it used accidential …