Distribution and promotion is variable marketing mix which many companies use it as marketing stategy to attain the aim companies. By doing distribution can sell market of this produt. And than activity promotion can be able to increase the sales of product to fulfill the sales target. UD Persada is one of sock a producer at located in Ungaran. The purpose of this final report is to find out t…
Export import activities are done by every country to fulfiil their needs. Delivery the goods is one of activities in export import. To support this activity, exporter / importer needs transportation. The goods may be delivery by sea, air, or land. To make the delivery of goods running well, the exporters need the help from a freight forwarding. PT Matin & Sunny Cargo as a freight forwarding …
Every company needs marketing in running their business. Marketing includes planning, pricing, promotion, and distribution. Promotion is important as the start up in trade transaction. Exhibition is one of the media of promotion, an event showing goods or service to people, usually in an exhibit hall convention centre, or exhibit space in a hotel. Exhibition includes local, national, and intern…
Every company, whether it is big, intermediate or small, has to pay attention to the quality of product. The quality plays very important role in determining whether the development of the company rapid or not. The quality control about product it is an effort to lessen defect product that will be marketed. CV Mukti Manunggal Semarang is one of the printing company. The products are varried suc…
In Business Competition, customer satisfaction is very important to win the competition. PT Nyonya Meneer Semarang is herbal factory wich has responsibility to give product quality standar in order to satisfy customers. Every company should know how to give the best product to their customers, because it is necessary to know how to satisfy the customers. Company could improve their quality to g…
A brand is a name or symbol used to identify the source of a product or service. The brand can add significant value when it is well recognised and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer. The stronger brand equity will give much profit for the compan…
The success of marketing activity is supported by promotion. Variables of promotion are personal selling, publicity, advertising and sales promotion. The purpose of promotion activities is to increase the demand of the product. Advertising and sales promotion are the main promotion activities which are used by PT Sinar Sosro Sales Office Bawen to sell the product. This research aims to identify…
In the globalization era, every company must give the good quality service to consumer. Service quality is an important factor in a company. It causes every company must give good service in order to consumers feel interested to buy product of the company. UD. Budi Jaya is one of many company, which have argument that service quality is important for them. The purpose of this research was to i…
PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch is a dealer in Yamaha motor cycle sale, repair shop and spare part sale. The Title in this final project is ”Handling Customers’ Complaint at PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch", because the writer wanted to know how to handle customers’ complaint at PT Yamaha Harpindo Jaya, Ngaliyan Semarang branch. In the reality it is no…
A product which has powerful brand equity could build a strong base of its trade mark, so that it can develope the existance of its trade mark in the competition to get new costumers. This research has been carried out to analyze brand equity education service of POLINES based on brand equity variable, thas is brand awareness, brand association and perceived quality. The research population wa…