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Strategi peningkatan kualitas pelayanan berbasis swot pada Pelayanan Kesehatan Markas PMI Kota Semarang

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Service Quality Improvement Strategy With Method Swot Analysis In Healthy Service Of Pmi Semarang City
Entering the era of globalization, competition in the industry is getting tougher. In the field of service industry, such competition embodied in the form of service to the customer. The company will compete to improve the quality of its services in other companies can rival and even surpass other company. In the process of improving the quality of its services, health services PMI headquarters Semarang requires a strategy. Use of an effective SWOT analysis can play an important role in determining the strategy, in order to know the strengths, weaknesses, opportunities and threats faced by in order to maintaining the viability and continuity of the company. The analysis showed that health services PMI headquarters Semarang support aggressive strategy. Aggressive strategy that can be used is concentration and market expansion strategies. Another Strategy such as SO Strategy, WO Strategy, ST Strategy, WT strategy.
Keyword : Strategy, Services, SWOT Analysisi

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Fulltext

Informasi Detail

Judul Seri

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No. Panggil

AB 101 ARD 2015 C.1

Penerbit

Semarang : Program Studi Administrasi Bisnis POLINES., 2015

Deskripsi Fisik

xv, 94 hlm. : illus, ; 29 cm.

Bahasa

Indonesia

ISBN/ISSN

AB101/15

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SERVICES
STRATEGY
SWOT ANALYSIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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