The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmophere, and retail service to consumer buying interest. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=3.399, mer…
Personal selling helps and persuades prospective consumers to buy goods and service or to measure specific idea using oral communication. The purpose of this research is to find out the stages of personal selling process and the obstacle of personal selling at PT. Nasmoco Cabang Majapahit Semarang. The method of collecting data were interviewing branch manager and sales person of PT. Nasmoc…