The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmosphere, and retail service to purchasing decision. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=7.170, merchan…
The purpose of the study is to find out employee’s perception toward the implementation of leadership style of Director at CV Studio Plan Semarang, based on situational theory from Hersey and Blanchard which consist of four dimension. They are Telling, Selling, Participating, and Delegating Primary data are inc perception which was higher that 3,74 percents and the employe sit…