Pengaruh Kualitas Layanan dan Reputasi Perusahaan terhadap Loyalitas Pelangga…

This study investigates the specific magnitude to which service quality and corporate reputation determine customer loyalty at PT Jasco Logistics Semarang. The quantitative framework engaged 54 customers as active respondents chosen via a selective purposive sampling procedure. Formulated questionnaires incorporating a four-point Likert scale supported the data accumulation process before the S…