Pengaruh Iklan Dan Personal Selling Terhadap Keputusan Pembelian Mobil Toyota…

The primary purpose of the research is to find out the influence of advertising and personal selling toward the decision of purchasing Toyota Car at PT. Nasmoco Majapahit Semarang. The method in collecting data was interview, literature review and distributing questionnaires to 50 consumers Toyota Car at PT. Nasmoco Majapahit of Semarang. The result of the multiple linier regression is Y = 3.8…