Analisis Pengaruh Kualitas Produk Dan palayanan Terhadap Keputusan Pembelian …

The product and service quality are factors that influence customers’ purchasing decisions. This study aimed to find out the quality of products and services at Matahari Simpang Lima, Semarang and to determine the effect of products and services quality to consumers’ purchasing decision. Multiple linear regression analysis was the method used in this study. The method of collected the dat…