Pengaruh kualitas produk, merek dan harga terhadap keputusan pembelian konsum…

The purpose of this research was to find out the influence of product quality (X1), brand (X2), and price (X3) toward consumers’ buying decision (Y) of Tambi black tea. Methods of collecting the data were questionaire and literature reviews. In this questionaire there were 71 respondents with likert scale. The analysis methods used multiple regression analysis and coefficient determination.…