The Influence of Perceived Sustainability and Perceived Benefits on Organic C…

This research examines the influence of Perceived Sustainability and Perceived Benefits on the Purchase Decision of certified organic coconut sugar at PT Pradja Agro Indoland Purworejo, a company who produces coconut-derived product located in purworejo, motivated by a nearly 60 percent decline in the company's domestic sales between 2023 and 2025 despite rising global and domestic demand for o…