CRM is an abigation and responsibility of a company toward the agencies to improve the agency’s loyality. PT. Suara Merdeka Press of Semarang is the one of oldest newspaper company which is founded at 11th February 1950 in Semarang. Nowadays, PT.Suara Merdeka has 66 agencies in Semarang, Kendal, Purwodadi, Demak, and Ungaran. The purpose of CRM is to keep the good relationship between a compa…