Analisis pengaruh marketing mix : product, promotion, price dan place terhada…

ANALYSIS OF THE INFLUENCE OF MARKETING MIX (PRODUCT, PROMOTION, PRICE, AND PLACE) TO CUSTOMERS PURCHASING DECISION RETIREMENT SAVINGS INSURANCE PRODUCT OF PT ASURANSI JIWASRAYA (PERSERO) AREA WEST SEMARANG. Retirement saving product insurance is a product that guarantees the payment of the value of retirement saving in the amount of cash at the end the period insurance. The company should be c…