Analisis Strategi Pengembangan Bisnis UMKM Makanan Kekinian Menggunakan Metod…

Contemporary food MSMEs in Suruh District, Semarang Regency, have significant market potential, but their business development has not been optimal due to the absence of a targeted business strategy. This research aims to analyze and formulate the right business development strategy for contemporary food MSMEs. The research uses a descriptive method with a qualitative approach through observat…