Analisis faktor-faktor yang mempengaruhi efektivitas iklan kartu AS Endoser S…

The purpose of this study is to analyse the effect of the message, attractiveness, and the exposure frequency of the advertisement on television This study applied multiple linear regression analysis with SPSS version 17.0. The population envolved in this study were all community of Sendangmulyo Village, Tembalang, Semarang. The sample in this study were 100 people who had seen ads”Kartu A…