Analisis Pengaruh Lokasi, Harga dan Pelayanan Ritel Terhadap Perilaku Konsume…

The primary purpose of the research is to find out the influence of location, price and retail service toward after the behaviour of purchasing consumers in Sentral Pasar Raya Kendal. The method in collecting data was interview, literature review and distributing questionnaires to 84 consumers at Sentral Pasar Raya Kendal. The result of the multiple linier regression was Y= 4.158+0,182X1+ 0.24…