In response to development of service marketing recently, customer service take an important role for the company. The most important role of office customer service is to build a good image for the company. Customer service has to be smart in serving the internal management”s interest. If a complaint the customer is not handled soon, so it will be a negative energy for the image and creadibi…
The primary purpose of the research is to find out the influence of location, price and retail service toward after the behaviour of purchasing consumers in Sentral Pasar Raya Kendal. The method in collecting data was interview, literature review and distributing questionnaires to 84 consumers at Sentral Pasar Raya Kendal. The result of the multiple linier regression was Y= 4.158+0,182X1+ 0.24…