This study was prompted by a decline in room and meeting space sales at Hotel Oak Tree Semarang in 2025 following positive growth in 2024—driven by intensifying competition among four-star hotels in the city. The analysis is grounded in theories regarding sales strategy, hospitality service marketing, and "push" strategies, as well as the concepts of segmentation, targeting, and positioning. …
Proses pemasaran yang dilakukan PT. Pradinata Global Masa Group masih melalui penyebaran brosur, selain itu untuk pencatatan Booking, pendataan konsumen, penanganan komplaint, serta komunikasi internal seperti meeting dan memo masih dilakukan secara manual. Dengan kondisi tersebut peneliti ingin memaksimalkan potensi teknologi informasi demi mempermudah dan meningkatkan kinerja pada P…
Application of Activity Calendar (Ketan) is a computer application used for managing borrowing meeting rooms, management of means and infrastructures for meeting activities, and the management of the consumption required for meeting activities at PT. PLN (Persero) Distribution of Central Java & D.I. Yogyakarta, for thepurposesof thisstudywere to know the procedure of means and infrastructure ma…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah