Contemporary food MSMEs in Suruh District, Semarang Regency, have significant market potential, but their business development has not been optimal due to the absence of a targeted business strategy. This research aims to analyze and formulate the right business development strategy for contemporary food MSMEs. The research uses a descriptive method with a qualitative approach through observat…
Priyo Wahyu Widodo, “Analisis Strategi Pengembangan Bisnis pada Usaha Converso Coffee & Eatery di Kota Semarang menggunakan Metode SWOT”, Skripsi Jurusan Akuntansi Politeknik Negeri Semarang, di bawah bimbingan Dra. Tutik Dwi Karyanti, M.Si.,Akt. dan Maria Theresia Heni W. S.E., M.Si. Juli 2025, 44 halaman. Penelitian ini merupakan penelitian kualitatif deskriptif yang bertujua…
Amanda Michelle Patricia, “Business Development Strategy for Snack MSMEs in the Thematic Home Industry Village of Pekunden, Central Semarang District using SWOT and QSPM Analysis”, Thesis, Department of Accounting, Politeknik Negeri Semarang, under the guidance of Siti Arbainah S.E., M.M. and Dra. Nurul Hamida, M. Pd., January 2025, 73 pages. This research is a descriptive study with a…