Penjualan mobil listrik di GAC Aion Semarang menunjukkan pola yang fluktuatif sepanjang tahun 2025 dengan total 103 unit, sementara hasil penelitian terdahulu mengenai pengaruh environmental concern terhadap keputusan pembelian produk hijau, khususnya pada konteks kendaraan listrik, masih menunjukkan inkonsistensi. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk menganalisis p…
The intensifying competition in the logistics industry requires freight forwarding companies to sustainably retain their customers. This study examines the influence of price sensitivity and perceived value on repurchase intention, with word of mouth as an intervening variable at PT Samudera Perdana Selaras. This research employs a quantitative methodology, utilizing a questionnaire to collect …
This research examines the influence of Perceived Sustainability and Perceived Benefits on the Purchase Decision of certified organic coconut sugar at PT Pradja Agro Indoland Purworejo, a company who produces coconut-derived product located in purworejo, motivated by a nearly 60 percent decline in the company's domestic sales between 2023 and 2025 despite rising global and domestic demand for o…
Khaqiyatul Nazilda "Pengaruh IT Affordance dalam Live Streaming Commerce Terhadap Purchase Intention Konsumen Melalui Trust: Model SOR di Jawa Tengah". Skripsi Jurusan Akuntansi Politeknik Negeri Semarang, dibawah bimbingan Sri Murtini, S.E., M.Si., Akt., dan Rani Raharjanti, S.E., M.Si., Juli 2026, 78 halaman. Kemajuan teknologi informasi telah mendorong perubahan besar dalam perilaku bela…
The explosive growth of cross-border e-commerce (CBEC) has not only revolutionized global retail but also redefined consumer expectations particularly among Generation Z, a digitally native and highly demanding consumer segment. Platforms like Shein have surged in popularity by offering ultra prices and trend-driven fashion. However, this competitive pricing often comes at the cost of slower in…
Bisnis retail menghadapi tantangan dalam mempertahankan penjualan di tengah persaingan pasar. MINISO UNDIP dipilih sebagai objek penelitian karena bagian dari jaringan brand global yang dikenal luas dan mewakili segmen pelanggan bisnis retail yang mengalami penurunan pendapatan. MINISO UNDIP mengalami penurunan pendapatan dari Mei hingga Januari 2025 sebesar 56,18%. Studi ini bertujuan untuk me…
This research aims to analyze the influence of service quality, competitive price, and customer trust on service repurchase decisions at PT Kay Ocean Indonesia Semarang. The data collection method used was non-probability sampling, with a total sample of 38 customers who have previously used the services of PT Kay Ocean Indonesia Semarang. The data analysis techniques employed in this study inc…
Permasalahan lingkungan global mendorong masyarakat untuk beralih ke produk ramah lingkungan, termasuk kendaraan listrik. Namun, adopsi motor listrik di Indonesia termasuk Polytron Fox masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh green product knowledge dan brand trust terhadap green purchase decision pada motor listrik Polytron Fox. Pendekatan kuantitatif diguna…
decisions of Garuda Indonesia airline services. Garuda Indonesia is the national flag carrier of Indonesia, known as a full-service airline that emphasizes hospitality and cultural values. As a full-service national carrier, Garuda Indonesia faces intense competition from low-cost carriers, requiring strong marketing efforts to maintain its premium position. Using a quantitative method, data ar…
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Trust dan Perceived Value terhadap Repurchase Intention pada pelanggan B2B PT Cipta Daya Inovasi unit Codero. Dalam industri jasa pendidikan digital yang semakin kompetitif, mempertahankan pelanggan menjadi faktor kunci keberlanjutan bisnis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah